About Me

My name is Ásdís Jörundsdóttir. I’m a product design graduate from the Iceland University of the Arts and I work as a web manager, where I focus on building and maintaining digital platforms. Alongside my professional work, I’m a mother and a creative at heart.
I’ve always experienced the world through a design lens. I’m drawn to structure, form, and beautiful frames whether that’s noticing light and composition through photography, sketching ideas, or working with materials through drawing and knitting. Creating, observing, and making sense of the world visually has always been part of how I think.
This perspective strongly shapes how I approach both digital work and entrepreneurship. I’m interested in how ideas take form over time, how constraints influence creativity, and how learning often happens in the process rather than at the finish line. This blog is a place where those thoughts, processes, and explorations come together.