About this blog

This blog is part of the course Entrepreneurship and Innovation in Context. It’s a space for reflections, assignments, and notes from the ongoing process of building a startup. The focus is on learning through doing and documenting ideas as they develop over time.

Blog

Less Guessing, More Listening – What I’d Change

If I had to build With Ember from scratch today, I know one thing for sure, I wouldn’t start in the same way I once thought was “right.”

Blog

You Don’t Have to Fit the Mold to Start a Startup

It’s easy to romanticize the startup world. We often hear stories about people like Mark Zuckerberg and Steve Jobs and think that you either have “it” or you don’t. For a long time, I think I believed that myself that being a founder required a certain type of personality or skillset that I simply didn’t have.

Blog

Building Something People Actually Want

There’s a lot of advice out there about building products, especially in startups. Frameworks, growth hacks, playbooks. But when you strip it all down, one idea stands above everything else: you have to build something people actually want.

Blog

Why Workplace Culture Really Matters – From My Experience

I’ve been lucky (and sometimes not so lucky) to work at a few very different companies over the years. Some places were buzzing with energy, where people genuinely cared about what they were doing. Others… well, let’s just say the spirit was lacking. And the difference was always clear: it came down to values, culture, and purpose.

Blog

Learning from Users: My Experience in Service and E-Commerce

Over the years, I’ve worked in various customer service roles and, more recently, in e-commerce, where I handled both web development and direct communication with customers. This dual perspective gave me a unique understanding of one core truth: if a product isn’t designed with the user in mind, they simply won’t use it.

Blog

From No Idea to Many: Rethinking Startup Ideas

When I first started this course, I wasn’t necessarily thinking about becoming a founder or starting my own company. My main focus was more on applying what I was learning to my current job and improving my skills in a professional context. Entrepreneurship felt interesting, but also a bit distant something for people who already had strong ideas and a clear direction.

Blog

Thinking Like a Maker: What Hackers & Painters Taught Me About Startups

Blog

Reading for the Course: Zero to One

As part of this course, I’ll be reading and reflecting on books related to entrepreneurship and innovation. Rather than summarising them chapter by chapter, I want to use this blog to capture the ideas that stay with me the ones that challenge how I think, or quietly shift the way I look at the work we’re doing in the course.

Blog

Welcome: A Work in Progress

This blog is part of the course Entrepreneurship and Innovation in Context, and I’ll be using it throughout the semester as a place to think out loud. It’s not meant to document finished ideas or polished outcomes, but rather the process itself — the questions, the shifts, and the moments where things don’t quite land yet.